About me

Badge Of Courage Award

I'm Rosie Lidington, a Senior UX designer with over 10 years experience creating digital experiences for companies such as Aviva, The BBC, Findmypast and Big Sofa. My aim is to develop products that meet users needs, are enjoyable to use, solve problems, communicate well and make life easier.

As a UX designer I have worked closely with Product Managers, Business Analysts, Developers, Researchers and Stakeholders. I excel in the concept/design part of UX design - concepting, information architecture, wireframing, story telling, creating user journeys, prototyping and visual design. My greatest skill is in being able to take lots of information and insight around a problem and simplify it into something that makes sense, tells a story and is intuitive. Building my designs around users needs and empathising with how they might see a problem is a crucial part of my process.

My experience includes working for BBC Music & Radio on My Radio - a personalisation project for BBC Radio. This was exciting and I got to work on projects like - the My Radio Homepage, Onboarding to My Radio and the interface for playing and resuming content.

Before working for BBC Music & Radio I worked at Findmypast on many of their 'Bring Your Past To Life' projects, helping users to find their previous generations and learn what life was like while they were alive. Before that I worked at Big Sofa where I was responsible for designing bespoke client briefs as well as their flagship B2B platform, working with clients such as Audi, Mediacom, E.ON, Ofgem and BP. While I was at Big Sofa the product won several awards for innovation.

My aim as a designer is to push beyond what has been done before and find solutions that delight and excite the user, enticing them to use the product more and more.

Skills, Software & Awards


Wireframing | Storyboarding | User Journeys | Sketching | Concepts | High Fidelity Design | Prototyping | Information Architecture | Creative Direction | Branding | Video Editing | Video Directing | Scrum/Agile | User Testing


Sketch | Invision | Proto.io | Axure | Adobe Creative Cloud | Balsamiq Mockups | UX Pin | Keynote


Badge Of Courage Award

Ginny Valentine Badge Of Courage Award
Innovation Category

Badge Of Courage Award

MRS Awards 2013
Best innovation

Badge Of Courage Award

Aviva Spotlight Award
For work on .co.uk products


E-mail : rosielidington@icloud.com

Call : +44 (0) 7828 654 905