Rosie Lidington - Welcome


I'm Rosie Lidington, a Senior UX/UI designer with over 8 years experience creating user centred digital products. I'm passionate about storytelling & bringing visual narratives to life.

I specialise in four main areas:

UX Design
Visual Design
Branding & Communication

Organisations I have worked for include

Below are some of the projects I've worked on

My Process

Every project is different but I try to adopt the following process for tackling most design problems, using an user centred, Agile approach.

Step 1. Discovery Phase

The discovery stage is all about defining the problem, understanding the story, creating user personas, looking at the brand...
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Step 2. Sketching & wireframing

I then work with the product manager & designers to start sketching out ideas on the white board...
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Step 3. Prototype feasibility

The next step is to know whether the ideas are possible by talking to the development team...
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About me

I'm Rosie Lidington, a Senior UX designer with over 8 years experience in creating digital experiences for companies such as The BBC, Findmypast, Big Sofa, Audi UK, VW and E.ON. My aim is to develop products that meet users needs, are enjoyable to use, solve problems, communicate well and make life easier.

As a UX designer I have worked closely with Product Managers, Business Analysts, Developers, Researchers and Stakeholders. I excel in the concept/design part of UX design - concepting, information architecture, wireframing, story telling, creating user journeys, prototyping and visual design. My greatest skill is in being able to take lots of information and insight around a problem and simplify it into something that makes sense, tells a story and is intuitive. Building my designs around users needs and empathising with how they might see a problem is a crucial part of my process.

Skills, Software & Awards


Wireframing | Storyboarding | User Journeys | User Research | User Testing | Sketching | Concepts | High Fidelity Design | Prototyping | Information Architecture | Creative Direction | Branding | Video Editing | Video Directing | Scrum/Agile |



Sketch | Invision | Justinmind | | Axure | Adobe Creative Cloud | UX Pin | Flinto | Keynote


Badge Of Courage Award

Ginny Valentine Badge Of Courage Award
Innovation Category

Badge Of Courage Award

MRS Awards 2013
Best innovation



E-mail :

Call : +44 (0) 7828 654 905