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Rosie Lidington

Hello! I'm Rosie Lidington,

a London based UX/UI designer, researcher and strategist with 17+ years experience. Organisations I have worked with include The Guardian, The BBC, NHS, Aviva, ustwo, Dext Software, Cambridge University, Design Bridge and Findmypast.  I work with teams to design leading edge digital products - from research to strategy through to beautiful, functional design.

I create beautiful, pixel-perfect digital experiences using Figma. I build design systems that bring consistency and visual impact to products, including unique colour palettes and brand guidelines that make designs stand out.

Ambassador Theatre Group MVP
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I bring these to life by creating tangible UX product concepts, user journey maps and high fidelity prototypes. These give organisations something concrete to work with and test with real users before they build.

Rosie Lidington Workshops

I run focused workshops with teams and stakeholders to design a clear way forward. We'll align on priorities and turn different opinions into a shared vision.

Together we solve problems, generate ideas and build product strategies that actually work. I help organisations figure out what to build and why.

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Rosie Lidington User Research

I gather insight from User Research to gain an authentic understanding of user motivation & behaviour. This gives organisations the confidence that they're building the right thing.

Clients

I've worked with a range of  organisations across different sectors and industries.

BBC Sounds Client
NHS Digital Client
The Guardian Client
Dext Software Client
GOV.UK Client
ustwo Client
Department of Health & Social Care Client
Aviva Client
Ambassador Theatre Group Client
Which? Client
Findmypast Client
Big Sofa
Cambridge University Client
Scot Gov Client
Design Bridge Client
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Feedback & Impact

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"Within days of joining our team, Rosie demonstrated her value, making connections across the organisation and applying her rigorous research methods and processes."

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“Thank you for reinvigorating our UX approach in the DPS Team! I feel lucky to have worked with you and so grateful to have been part of your recent user research session - you should be so proud of all your hard work"

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6-8 months after release of the new designs: 

  • Increased sign in conversions by 16% in the UK, 12% in the US & EU, 9% in Australia

  • Conversions were 11% higher among casual browsers and 20% for engaged browsers

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"Rosie showcased exceptional skills in user experience research. Her keen insights and meticulous approach significantly contributed to the insights needed.

 

Rosie's ability to navigate intricate project requirements, coupled with her dedication to understanding user needs, played a pivotal role in shaping an intuitive and user-friendly portal."

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“Thank you so much for your work and training for the team, it’s been really valuable having you with us.” 

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“Rosie's extensive experience and team player attitude helped us to navigate the challenges which resulted in some journeys that exceeded everyone's expectations. Lucky you if she's on your team! 

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After 6 months of launch: 

"27% increase in full registrants since the first re-design."

"12% visitors who enter the funnel create a full account compared to 5% pre-design." 

I have also earned some Awards & Accreditations

Ginny Valentine Badge of Courage Award for Research

Ginny Valentine Badge Of Courage Award for Innovation in Research

Market Research Society Award

MRS Awards 2013 

Best innovation

Aviva Spotlight Award

Aviva Spotlight Award for work on .co.uk products

Neilson Norman Training

Neilson Norman accreditation training - Generating Big Ideas with Design Thinking

Hoopla Training

Hoopla Public Speaking Course

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Barclays Eagle Labs cohort member 2024

Contact me

I'd love to work with you on your project! Get in touch about it by connecting on Linkedin or by emailing me.

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