
Hello! I'm Rosie Lidington,
a London based UX/UI designer, researcher and strategist with 17+ years experience. Organisations I have worked with include The Guardian, The BBC, NHS, Aviva, ustwo, Dext Software, Cambridge University, Design Bridge and Findmypast. I work with teams to design leading edge digital products - from research to strategy through to beautiful, functional design.
I create beautiful, pixel-perfect digital experiences using Figma. I build design systems that bring consistency and visual impact to products, including unique colour palettes and brand guidelines that make designs stand out.

I bring these to life by creating tangible UX product concepts, user journey maps and high fidelity prototypes. These give organisations something concrete to work with and test with real users before they build.
Case Studies
The projects and problems I have worked on span across health, insurance, fin tech, data platforms, genealogy and government.
Feedback & Impact
"Rosie showcased exceptional skills in user experience research. Her keen insights and meticulous approach significantly contributed to the insights needed.
Rosie's ability to navigate intricate project requirements, coupled with her dedication to understanding user needs, played a pivotal role in shaping an intuitive and user-friendly portal."
I have also earned some Awards & Accreditations

Ginny Valentine Badge Of Courage Award for Innovation in Research

MRS Awards 2013
Best innovation

Aviva Spotlight Award for work on .co.uk products

Neilson Norman accreditation training - Generating Big Ideas with Design Thinking

Hoopla Public Speaking Course

Barclays Eagle Labs cohort member 2024



















