
Hello! I'm Rosie Lidington.
I'm a UX design leader, researcher and strategist with over 17 years of experience helping organisations understand their users and create meaningful digital experiences. I help teams ensure they build the right thing from beginning to end.
I gather insight from User Research to gain an authentic understanding of user motivation & behaviour.

I run Workshops with teams & stakeholders, utilising their power to design a way forward.

Together we solve problems, generate ideas and build Products & Design Strategies.


I bring these to life by creating tangible UX product concepts, user journey maps and high fidelity prototypes that can be tested with end users
Coming soon!
I run user research, innovation and design training courses for mission-driven leaders and organisations who want to learn how to meet the needs of their users and build the right solutions.

Case Studies
I have a specialist interest in designing for media platforms, however the projects and problems I have worked on span across health, insurance, fin tech, data platforms, genealogy and government.
Feedback & Impact

"Rosie showcased exceptional skills in user experience research. Her keen insights and meticulous approach significantly contributed to the insights needed.
Rosie's ability to navigate intricate project requirements, coupled with her dedication to understanding user needs, played a pivotal role in shaping an intuitive and user-friendly portal."
Head of Design, ATG Tickets
I have also earned some Awards & Accreditations

Ginny Valentine Badge Of Courage Award for Innovation in Research

MRS Awards 2013
Best innovation

Aviva Spotlight Award for work on .co.uk products

Neilson Norman accreditation training - Generating Big Ideas with Design Thinking

Hoopla Public Speaking Course

Barclays Eagle Labs cohort member 2024