Rosie Lidington - Findmypast - Start Your Family Tree

Creating initial wireframes and testing them with users

Taking the feedback, refining the designs & defining the strategy

Creating a visual identity for the page around the
‘bring your past to life’ Findmypast mission

Working out the CTA’s and core user journeys based on the business proposition

User testing the new designs & flows.

Refining the designs based on the second round of testing wireframes in Axure.

We conducted a further round of user testing before launch to ensure the flows worked.

The user testing helped us work out some areas that needed some changes to make the process very clear for users.

This is the final design of the transcript page - the main product that users get when they search for the record and go through the payment journey.

This was a promo video made by the content team to explain the 1939 Register and what to expect from the interface.