Guardian Register & Sign in Strategy


At The Guardian I was asked to come on board to lead the UX Design & Research strategy for sign in/registration. The aim was to increase the number of registered users, improve the sign in/register experience, and keep users signed in.

The Guardian wanted to understand the most effective way of approaching this, and to understand the impact it would have on the rest of the digital experience, across responsive web and Guardian apps.

Rosie Lidington
This was a two year project that involved:

Rosie Lidington

Running many qualitative research studies - in the lab and on usertesting.com

Rosie Lidington

Working closely with the Data & Insight team to get quantitative insight on user behaviour

Rosie Lidington

Understanding the wider market with competitor analysis

Rosie Lidington

Identifying who The Guardian sign in/registration users were

Rosie Lidington

Identifying the problems within the existing sign in/registration flow

Rosie Lidington

Working closely with the product manager to create a strategy for encouraging users to sign in, by understanding where to place the component, and the best messaging and communication to use to encourage users

Rosie Lidington

Running workshops with the Product/Development team to create ideas for improving the sign in/registration journey - from the sign in gate to the process of signing in or creating an account with The Guardian

Rosie Lidington

Testing new design flows to improve the user journeys, around different user types and scenarios

Rosie Lidington

Creating reports with the results and suggestions for design improvements

Rosie Lidington

Generating new ideas to design around user daily behaviour, e.g displaying different messages depending on when users read the news, and which types of content they are likely to read at different times



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