Running many qualitative research studies - in the lab and on usertesting.com
Working closely with the Data & Insight team to get quantitative insight on user behaviour
Understanding the wider market with competitor analysis
Identifying who The Guardian sign in/registration users were
Identifying the problems within the existing sign in/registration flow
Working closely with the product manager to create a strategy for encouraging users to sign in, by understanding where to place the component, and the best messaging and communication to use to encourage users
Running workshops with the Product/Development team to create ideas for improving the sign in/registration journey - from the sign in gate to the process of signing in or creating an account with The Guardian
Testing new design flows to improve the user journeys, around different user types and scenarios
Creating reports with the results and suggestions for design improvements
Generating new ideas to design around user daily behaviour, e.g displaying different messages depending on when users read the news, and which types of content they are likely to read at different times
